A business card is a powerful tool when it is designed professionally. You will always know that you have it right when you get compliments from friends or customers when you give them your card after a discussion or a meeting. However, there is a risk of getting it all wrong if your card is not professional, and you carry on presenting it to potential customers. A business card can say all about you when it comes to professionalism, and hence you should ensure that it represent who you are in the business industry. When getting your printing done people mostly focus on the elements that they should include on it, forgetting that there is also an important part of eliminating other to make it professional. The following are the mistakes of your that may be holding you back.
Low Quality Cards
If you cannot afford printing your cards on a quality paper, you can as well forget printing them because the cards that you present to your customers portray your quality and it will work against your business. No one will trust that you can do quality business if you cannot afford to print quality business cards to advertise yourself.
Do Not Overstuff Your Card
Many people tend to put a lot of information and graphics on their business cards, thinking that the more information the card carries will reflect to be how professional they are. It is actually the opposite of that! Professional business cards should be simple and attractive. They should offer information about your business in the right way while maintaining professionalism. Your logo, the name of your business and its slogan, your name and your contact details is all that you require on your business card.
Avoid Mystery When Printing your Cards
Some business people print cards that leave their customers wondering what the cards are all about. The way you design your business card should be straightforward to avoid confusion that may come up when your customers are trying to interpret what your card is all about. They should know the purpose of your card immediately when you hand it over to them.
The Size Matters a Lot
The standard size of a business card is 3.5″ *2″. The negative effect of your card when it comes to its size will come up when your customers want to store the card, and unfortunately, it cannot fit for the reason that it is larger than the standard size. Small cards are also a put-off because they might get lost between the other normal cards that a customer may have making them fail to communicate to you for failure of tracing the card. The best thing, therefore, is to print cards that conform to the standard specification according to the size.
Right Colors Are Important
For eye catchy business cards, always use the right colors. Choose colors that sell your business effectively. Cards for a fashion business can have different colors like blue, pink and purple, but when you design for a technology business with these colors, you will have miss the mark by far.