Your business card design can say a lot about you or your company. There are many design examples, designs and layouts online for you to check and there is no shortage of well designed templates for you to buy online or get one that has been specifically designed for your company. You may also want to consider some finishes mentioned below with a reputable business card printer.
I’d like to share with you some tips and factors on how to go about selecting the right card for you or your company and some features to consider. Your business card is a working tool for you and should help generate leads and potential clients.
Your colour scheme is very important and you need to design a card that correctly reflects the nature of your business. There is no point having flashy and vibrant colours if you are in the banking industry. You may also have a design on your card such as stripes or squares and its all well and good but you need to get a colour scheme that is suitable. Some card designs draw attention to themselves using colours and the more colours you use, the more attention it will draw and you need to consider the aspect of inappropriate over attention.
Having a minimalistic design such as one which has been designed using a single colour logos and the use of large amounts of white space or single colour background space. This is considered a fantastic way of giving your card a very stylish feel. To add to this them, your logo can be displayed on the front of a card and your contact details on the back to avoid cluttering the design. There are a large number of associated variants for this type of card design all of which serve to keep the design minimalistic.
Having your logo or fonts embossed or raised above the card is a style of finish that gives a very premium effect to your card and elevates your status greatly.In embossed business cards, you can feel the raised effect as you trace your finger over the embossed part of the card.
Adding a QR code is an effective tool in this modern age that allows you to take a photo of the business card using a smartphone. The code in the image will then direct them to your website and serves as a great way to link between your business card and your online presence. Before you print a business card though with a QR code, it is worth considering if this tool is appropriate to your target audience.
Transparent business cards are currently trending in advertising and media and they are made of plastic or acrylic and are much more durable than ordinary paper based business cards
Die cut or unusually shaped business cards are custom made and tend to impress your clients more than standard rectangular cards. Be careful though because if the size is non standard, your they could end up in the bin as they don’t fit into a standard business card holder or pocket.
Typefaces or fonts should be used intelligently as they can give the wrong or right impression. There are thousands to choose from and one of the most important aspects is to select one that is legible and not too designer of difficult to read.