Business Card Printing and Design Mistakes to Avoid

You business card is sometimes the only tool you have to remind potential employers, customers, or business partners who you are, what you are about, and how to contact you. No matter what type of business you are in, having a proper card that delivers your message clearly is very important. Many people forget that even tough we are living in a digital age, a business card is still the easiest way for you to give someone all of the information they may need to contact you for future business. These tiny cards are very important but still people continue to make a few common mistakes in designing and printing their cards. To help you avoid flaws that may cause you to loose business, take a look at these common business card mistakes.While it is important to be creative with your card so that it will stand out from your competitors, the most important function your business card must provide is clear and concise contact information. When you begin to design your card you should be sure that you choose a font that is professional and legible. It will not matter how creative your card is if the person who picks it up can not read it or find the information they are looking for. Also, the font size is important. You want people to be able to easily read your card without having to find their reading glasses. While script fonts might look fancy they can be difficult to read. Signatures are for contracts, not business cards!Having a card that stands out is important so using a business card template is not the best way to achieve this. Generic cards can make you appear unprofessional. Many people may question how serious you are about business if you can not even find the money in your budget for a custom business card. While the generic cards may be more cost effective you should remember that business requires and investment and sometimes spending a little extra upfront can make all the difference.Another design element that is often misused on a custom business card is color. You want colors that will catch a perspective client’s eye but you do not want to send the wrong impression of your business. Choosing one eye catching color will attract plenty of attention. It is important that you avoid over-saturated color combinations or clashing colors. Investors are looking for people who are serious about their business. Your cards’ colors do not have to be boring but they should be tasteful and truly represent your product.Make sure you proofread your card design more than once before sending them to the printer. Nothing looks more unprofessional than a custom printed card that has been corrected by hand after the printing. You don’t want incorrect information on your business cards to make it hard for potential customers or investors to contact you.Finally, do not print your business cards at home. No matter how well your printer’s manual says its print quality is, no consumer printer will be able to produce a card that looks like it was done at a professional print shop. Home made business cards give the impression that you are new to the game.