A well designed professional business card is always a powerful and effective business tool. It becomes more of a delight when a customer or a pal compliments you on the design of your business card. On the other hand, presenting a card to a potential customer can be the biggest nightmare of your life if it’s not a professional looking one. There are ways you can get to know the elements you need to integrate during the business card printing process, but you won’t get to know what you should avoid. Therefore, this article sheds light on the 5 most common mistakes people make when printing cards.
Mistake #1: Using Poor Quality Stock:
The saying ‘don’t hunt what you can’t kill’ is applicable here. If you can’t afford a good quality card, it’s better that you shouldn’t get onto the whole mess rather than making the blunder of getting cheap quality cards printed. Getting cards printed on cheap quality paper will only portray a negative image of your business, so avoid that.
Mistake#2: Stuffing the card with more than it can handle:
Overloading the card with images and text is a common mistake. Cards should always be simple yet attractive. They should depict the business’ motive effectively, and should keep up with its integrity and professionalism at the same time. A logo design, the name of the business with a slogan and contact information is all that should be there. Anything additional can make the card look cluttered.
Mistake#3: Creating mysterious business cards:
The saying ‘curiosity kills the cat’ is not what you should apply while printing business cards. You don’t want to kill your customers with mysterious business cards. You don’t even want them to wonder what exactly the purpose of the business is and what it is all about. True, mysterious cards can intrigue them, but they will spend years trying to catch up on the main motive behind your cards, which is one thing you can’t afford and definitely won’t want. Therefore, it is best to keep the themes of your business cards as simple as possible. Your business cards should be able to tell the customers all about your business from a single glance.
Mistake#4: Either too small or too big:
Business cards should always be of the standard size which is 3.5 by 2. There are times when cards that are a bit bigger or smaller in size can be handy, but that’s exceptional. Most of the times, customers need cards to be of the standard size to make it easier for them to store the cards. Cards that are different from the standard size might look amusing initially, but when it comes to storing them, your customers can get furious. It’s therefore best to keep the cards in compliance with the standard sized mentioned above.
Mistake#5: Using inappropriate colors:
Colors always play an important role in making your cards catchy and attractive. The colors you choose during the business card printing process should be able to portray your business’ purpose well. For instance, a company that deals in baby garments can use colors like baby pink and sky blue in their cards but it would look strange if a company that deals computers uses these colors.